Discovering Roald Dahl’s worlds as a young reader was an impactful personal experience. His stories ignite imagination and spark joy, yet evoke dark and ominous imagery. As a designer, I am attracted to this mismatch of themes and intended target audiences.

​

The BFG follows Sophie, an orphan, who is captured by the Big Friendly Giant and helps him face the children eating giants he is trying to stop.

​

Charlie and the Chocolate Factory’s main character Charlie is chosen to visit Willy Wonka’s factory where he watches other children disappear throughout the tour.

​

In The Witches, a boy is turned into a mouse by fire-breathing witches as he stops them from killing all the children in England.  

 

Dahl’s narratives are a staple of childhood literature, despite the dark themes conveyed in his pieces.