Crochetive
The Goal: Bridge generations and carry on a timeless art.
Crochet has long been a craft of creativity and community, but modern challenges have created a disconnect between generations of crocheters. Crochetive is a mobile app designed to close this gap, offering inclusive, interactive, and accessible crochet learning experiences tailored to all learning styles and skill levels.
Deliverables
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UX/UI design
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Printed pattern
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Laser-printed visual pattern
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App Walkthrough video
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Formal Photoshoot
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Case study document
My Role
UI design, animation, research, user testing, print design, copy edits.
Process Documentation
The Challenge
Traditional crochet resources often exclude different learning styles and struggle to meet the needs of both digital natives and older generations.
There was a clear need for an intuitive, flexible platform that makes learning crochet accessible, social, and enjoyable for all.
The Solution
Crochetive offers a digital-first, customizable platform where users can explore patterns, learn stitches through multiple formats (text, audio, image, and video), track progress, and join community discussions.
The app bridges physical and digital experiences, fostering connection and creativity across generations.
Key features include:
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Pattern customization (color, size, skill level)
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In-app skill dictionary with multi-format tutorials
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Community forums for support and connection
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Progress tracking and project management tools
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Visual-first navigation to improve accessibility for all users
Design Approach
User research and testing across different age groups highlighted the need for clarity, warmth, and flexibility. My design work emphasized:
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Inclusive Navigation – Clear, visually identifiable and industry standard icons with optional micro-animations to improve discoverability.
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Customizable Learning – Integration of visual, text, audio, and video guides to support different learning preferences.
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Community Engagement – Forums, sharing features, and project showcases to foster belonging.
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Atomic Design System – Built for accessibility and flexibility, ensuring cohesion in future application.
The Impact
By blending digital innovation with the timeless art of crochet, Crochetive makes the craft more accessible, social, and joyful for everyone — inspiring a new generation to pick up their hooks and build community, one stitch at a time.
Additional Deliverables
In addition to the app, I created a printable pattern and laser cut pattern to make the interface a design system as opposed to a single entity.
